Jake & Ryan Co- Founders, Lovax

Our mom spent $3,000 trying to save her cat's teeth. The vet still said it wasn't enough. She almost lost her because of it.

October 11 2026 at 9:17 am EDT

This is the story behind Lovax Dental Powder. And why Bella and over a thousand cats like her finally have the dental health we couldn't buy anywhere.

It was a Tuesday evening when our mom called. 

 

She calls most evenings — always around seven, always to tell us about something Bella did. That night she called at nine-thirty.

 

We knew before she said anything.

"The vet says she needs a professional dental cleaning," she told us. "Under full anesthesia. 

 

She gave me a quote. Eighteen hundred dollars." 

 

There was a pause. "She said there's no other option at this point. 

 

That if we don't do something now, Bella could start losing teeth. 

 

And she mentioned the kidneys -

she said the bacteria from her gums have probably already been getting into her bloodstream for a while."

 

Another pause.

 

"I can't put her under. I've read too many stories. She's not a young cat anymore. And I've already spent so much trying to prevent exactly this."

She didn't say it like she wanted us to fix it. 

 

She said it like someone who was exhausted and out of ideas and needed to say it out loud to someone.

 

We told her we'd look into it. We had no idea what that meant yet.

You've probably tried the same things she tried

Before the phone call, our mom had spent close to three thousand dollars over three years trying to get ahead of this.

 

It started with the dental treats. Greenies first, then the enzymatic ones, then a prescription brand the vet carried in the practice. 

 

Bella would eat them for a week and then stop. 

 

Our mom switched flavors, switched brands, gave them in different spots at different times of day. Bella was always one step ahead of her.

 

Then came the water additive. It went in the bowl every morning. 

 

Bella drank from it without noticing. But at the next visit, the vet looked in her mouth for a long time and said the tartar was still building. She suggested brushing.

 

Our mom tried to brush Bella's teeth. Twice a week, every week, for almost a year. 

 

She had the little rubber finger toothbrush, the enzymatic toothpaste that was supposed to taste like chicken. 

 

Bella tolerated it for about twenty seconds before she'd twist out of her grip. 

 

Our mom would hold her steady on the bathroom counter, apologizing the whole time, Bella looking at her with complete betrayal, and by the end of both of them were stressed out.

 

Her friend a neighbor she's had coffee with every Saturday for years - told her she was driving herself crazy. "You're more anxious about this than Bella is," she said. 

 

"She can feel it, you know. You're both wound up every time you do this."

 

Our mom laughed it off. But it stayed with her.

 

She kept brushing. 

She kept buying the treats. 

She kept going back to the vet, 

 

and every time the vet would note that there was some improvement in some areas but the deep pockets were still there, and the inflammation wasn't resolving. 

 

Each visit cost a little more than the last. By year three, the total was somewhere over three thousand dollars and the vet was now 

 

standing in front of her with a quote for an anesthesia procedure, telling her it was the only path left.

 

Everything our mom had done was exactly what she was supposed to do. And none of it had been enough.

Bella was a happy cat. That's what made it so easy to miss.

I went back through my

patients' files. What I found should have been obvious to me years ago.

Here's what most people don't realize. Plaque isn't just buildup. It's bacteria. Living bacteria that coats the teeth every time your cat eats. It's building 24/7.

Within days it cements itself to the teeth. No dental treat, water additive, or kibble can break through the cement. They get a few seconds of contact time before they're chewed and swallowed.

It's like rinsing a burnt pan under the faucet for a few seconds. Nothing is coming off.

The bacteria grows 24 hours a day. These products are in the mouth for seconds.

But that was only half the problem.

 

Our mom lives alone. 

 

She has since the divorce, which was a long time ago now. Her kids are grown and scattered. 

 

Bella has been her constant for twelve years, the one who waits at the door every evening, who picks the chair closest to wherever our mom is sitting, who has slept pressed against her side every single night for as long as either of them can remember.

 

When you live alone, your cat isn't just a pet. She's the rhythm of the house. 

 

She's the reason you come home on time. She's the thing that makes an apartment feel like somewhere someone lives.

 

By any measure, Bella was a happy cat. She purred the second you touched her. 

 

She demanded to be in whatever room our mom was in. She had opinions about dinner time and expressed them loudly. 

 

She wasn't a sick cat. She wasn't a sad cat. She was exactly what you'd want present, affectionate, full of life.

 

Here's the thing we both knew from our time studying animal biology and it's the thing that keeps us up at night when we think about how long it took us to apply it to our own mom's cat.

 

Cats are built to hide pain. Not some cats. All of them.

 

It's not a personality type. 

 

It's not something you can spot by knowing your cat well enough. 

 

It's a survival mechanism that runs deeper than behavior in the wild, a cat that shows weakness becomes prey, so they mask illness, mask discomfort, mask chronic pain automatically, without any choice in the matter. 

 

They keep eating. They keep grooming. They keep purring. They keep showing up at the door.

 

Even the happiest cats do this.

Bella was doing this.

 

And if you're reading this because you're worried about your cat's teeth, or because your vet has already mentioned something about her gums there's a chance your cat is doing it too. 

 

Right now. While she seems completely fine.

 

We're not saying that to scare you.

 

We're saying it because it's what happened to us, and because we wish someone had told our mom sooner.

 

Because what came next, we could have prevented. If we'd known earlier.

 

She'd been eating less for almost eight months. 

 

Not dramatically our mom had noticed, but talked herself out of it. Bella had always been a picky eater. 

 

Maybe she was just getting pickier. She started hiding in the wardrobe.

 

Sitting alone in the living room instead of following our mom from room to room the way she always had. 

 

She stopped jumping up onto the counter. 

 

She'd stopped greeting people at the door.

 

Our mom mentioned it to the vet. 

 

The vet said she seemed fine at her checkups. Weight stable. Bloodwork normal. "Cats change as they get older," she said.

 

Then at the most recent visit, the bloodwork wasn't normal anymore.

 

Her kidney markers were elevated. 

 

The vet looked in Bella's mouth for a long time. 

 

The gum recession had gotten significantly worse since the last visit.

 

The pockets around several teeth were deep enough that bacteria had almost certainly been entering her bloodstream for months quietly, without any outward sign, while Bella was still sleeping against our mom's chest every night and seeming completely herself.

 

That was the visit that produced the $1,800 quote.

We started reading that night

We'd both spent a year in pre-veterinary biology before our careers went in different directions. 

 

We knew enough to know that what the vet was describing  bacterial toxins from infected gum tissue reaching the kidneys through the bloodstream was real, and serious, and not something that resolved on its own. 

 

We also knew enough to be frustrated that three years of doing everything right had somehow not been enough to prevent it.

 

So that night, we went back to the research. Not pet health blogs. Not Amazon review sections. 

 

The actual veterinary literature peer-reviewed papers on feline periodontal disease, published studies on oral bacteria and systemic organ damage in domestic cats, clinical work on why this condition progresses the way it does and why it's so consistently missed until it's already advanced.

We read for weeks. And the thing we kept coming back to wasn't the disease itself  it was the products our mom had been using to fight it.

Why every product our mom tried was working in the wrong place

The second thing we found was harder to accept because it meant that three years of trying had been structurally impossible to succeed.

 

Cat dental disease doesn't live on the surface of the tooth. It lives in a place called the sulcus  a thin groove where the gum meets the base of each tooth, running below the visible gumline like a hidden channel around every root. You can't see it. 

 

A dental treat can't reach it. A water additive flows over the tooth surface and gets swallowed. A toothbrush, even if the cat holds still which Bella never did  can only contact the top edge of it. 

 

The bacteria inside the sulcus are completely untouched.

 

But bacteria don't care about that. Once they settle in the sulcus, they stay. 

 

Not for the thirty seconds a treat takes to dissolve. Not until the water additive goes in the next morning. 

 

Every hour. 

Every day. 

Twenty-four hours a day 

 

seven days a week while the cat eats, while she sleeps, while she grooms, while she sits in the sun on a Tuesday afternoon completely unbothered.

 

The bacteria in the sulcus produce compounds the immune system reads as active infection. The immune system responds with continuous inflammation in the gum tissue. 

 

The gums swell. 

 

They pull back from the tooth. 

The pocket deepens. 

More bacteria colonize it. 

 

The toxins they produce are small enough to enter the bloodstream and travel - to the kidneys, the liver, the heart causing damage that accumulates invisibly over years before any symptom appears.

 

A dental treat occupies the tooth surface for thirty seconds. 

 

The bacteria in the sulcus have the other 86,370 seconds of the day entirely to themselves.

 

Our mom hadn't failed Bella. 

 

The products were structurally unable to reach the place where the problem lived. 

 

Not because they were dishonest. Because no one had built something that could.

 

The right question wasn't: what can clean the tooth surface?

 

It was: what has continuous, natural access to below the gumline?

There's only one thing in a cat's mouth at all times, day and night. Saliva.

What wild cats figured out without being told

Wild cats, lions, leopards, tigers almost never develop the dental disease that's nearly universal in domestic cats. 

 

It's not that they have better genetics or different anatomy. 

 

It's what they eat, and what that does to their saliva.

 

Specific enzymes and minerals from raw prey enter the digestive system and cycle back through the salivary glands. 

 

The saliva becomes biologically active. 

 

Every hour of every day, that saliva flows into every sulcular groove, every space below the gumline, every millimeter where bacteria would otherwise settle neutralizing the threat continuously, from the inside.

 

Domestic cats lost that when their diet changed. 

 

But the delivery system the saliva itself is still there. Still working. 

 

Still flowing into every part of the mouth that brushing and treats and water additives can never reach.

 

We spent seven months working with veterinary formulators asking one question: 

 

what if you could restore those active compounds to a domestic cat's saliva?

 

Not paste them on the tooth for thirty seconds. 

 

Get them into the salivary glands so the saliva itself becomes the delivery vehicle, flowing below the gumline continuously, automatically, without any effort from the cat or the owner.

 

The answer was a fine, tasteless powder. 

 

Sprinkled on food. 

 

The cat eats without noticing. 

 

The active enzymes are absorbed during digestion and released through the saliva for hours after every meal- reaching the sulcus, the gum pockets, every place surface products will never go.

 

No brushing. 

 

No anesthesia. 

 

No chasing her around the bathroom.

 

 

We built the product we couldn't find anywhere. We looked for it for seven months before we accepted that it didn't exist yet.

 

 

That product is Lovax.

Bella got the first batch the week it was ready

Our mom is the most skeptical person we know when it comes to supplements. 

 

She'd spent three thousand dollars and watched every product fail. She agreed to try it, she said, but she wasn't getting her hopes up.

 

Her first text was exactly what we expected: 

 

"She's not going to eat it. You know how she is."

Bella didn't notice it was there.

 

The second week, our mom called to say Bella had finished a full bowl at dinner. "She hasn't done that in months," she said. "It's probably a coincidence."

 

It wasn't a coincidence.

 

By week four, the hiding had stopped.

 

Bella was coming out of the wardrobe and sitting in the living room again.

 

Our mom texted us but didn't say much about it she was afraid to say it out loud in case it reversed.

 

Week six: Bella was at the door when our mom came home. Standing at the front door, the same way she used to. Our mom sent us a photo. No caption. None was needed.

 

At the next scheduled vet visit, nine weeks in, the vet examined Bella's mouth carefully. She was quiet for a moment. 

 

Then she looked up and said: "Her gums look significantly better than last time. 

 

The inflammation has come down considerably. Whatever you're doing keep doing it."

 

Our mom called us from the parking lot. She was crying. 

 

We're not ashamed to say we were too.

 

That night, Bella got back on the bed.

 

Pressed against our mom's chest. 

 

Purring so loud she could feel it in her sternum. 

 

Just like she always used to.

 

She's been there every night since.

 

And our mom's friend the neighbor who told her she was stressing herself out called a few weeks later and said Bella seemed like a different cat. 

 

She hadn't even been told what changed. She just noticed.

Bella wasn't the only one.

 

We'd heard the same story from friends before we even launched a neighbor's cat that had been pulling away from the family, 

 

a colleague whose cat had stopped eating properly and whose vet kept suggesting products that didn't work.

 

We knew the pattern. We'd lived it.

 

Since we launched Lovax, over a thousand cats have gone through the same thing Bella went through. 

 

The hiding that turned out to be pain. The half-eaten bowls. 

 

The vet visits and the mounting bills and the products that reached the wrong place. 

 

And then, for most of them, the slow return 

 

the food bowl emptied again, the door-greeting, the bed.

A Fraction Of What You've Already Spent

Our mom spent $3,000 over three years. None of it reached the right place.

 

Lovax costs less than $1.20 a day. 

 

And it works every hour she's awake, grooming, sleeping not once a year on a table under anesthesia.

 

We priced it this way on purpose. 

 

Cat moms who've already spent hundreds or thousands on products that didn't work shouldn't have to spend more to find something that does.

 

This was never about clean teeth. 

 

It's about her being there. At the door. On the bed. In the room you're in.

 

If your cat won't eat it or you don't see improvement in 30 days — full refund, no questions. 

 

We offered that before anyone asked.

APPLY DISCOUND AND CHECK AVAILABILITY

We're Almost Sold Out. 

We make Lovax in small batches. 

 

We've sold out 7 times in the last 14 months.

 

A major pet health publication is featuring Lovax to their 500,000+ readers next month. 

 

The last time we were featured at that scale, we were gone within 72 hours.

Right now, we still have stock. We can't promise that next week.

Click the button below to apply readers discount and check if Lovax Dental Powder is still available with the special discount!

You've already spent money on things that didn't work. This time, if it doesn't work, you don't pay.

"Ok so I was SO skeptical about this. My girl Beyonce is the pickiest eater I have ever had in my life. She will literally turn her nose up at anything new in her bowl, she once refused to eat for 2 days because I switched her wet food brand. So I figured this would be another waste of money. But I mixed it in with her dinner and she didn't seem to mind it. It's been about a month and she hasn't refused it once. I honestly cannot believe it. If Beyonce eats this trust me your cat will too lol"

"My Ricky is 16 and has kidney disease (stage 2) and a heart murmur so I do not put ANYTHING in his body without running it by his vet first. I brought the ingredient list in with me to his last appointment and she went through everything and said she didn't see anything that would be a problem for his kidneys. No iodine which was important because his thyroid is something we watch too. We're about 2 months in now and his teeth are so much better, he's actually finishing his meals again, and his bloodwork last week was good. His vet actually asked me what it was called so she could look into it. That meant more to me than anything ❤️"

"I don't even know how to explain this without crying honestly. My sweet boy Chester is 13 and his teeth have been bad for a while. He stopped wanting to come up on the bed with me which he has done every single night for 11 years. He was just sitting by himself in the living room, not really eating much, not grooming, not being himself. I started this about 9 weeks ago and a few weeks in he jumped up on the bed at night and just curled up against my legs and started purring. I just laid there and sobbed. I thought I had lost him already even though he was still here. He's been back on that bed every single night since."

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"Ok so I was SO skeptical about this. My girl Beyonce is the pickiest eater I have ever had in my life. She will literally turn her nose up at anything new in her bowl, she once refused to eat for 2 days because I switched her wet food brand. So I figured this would be another waste of money. But I mixed it in with her dinner and she didn't seem to mind it. It's been about a month and she hasn't refused it once. I honestly cannot believe it. If Beyonce eats this trust me your cat will too lol "

Anise W.

Verified Buyer

"My Ricky is 16 and has kidney disease (stage 2) and a heart murmur so I do not put ANYTHING in his body without running it by his vet first. I brought the ingredient list in with me to his last appointment and she went through everything and said she didn't see anything that would be a problem for his kidneys. No iodine which was important because his thyroid is something we watch too. We're about 2 months in now and his teeth are so much better, he's actually finishing his meals again, and his bloodwork last week was good. His vet actually asked me what it was called so she could look into it. That meant more to me than anything ❤️"

Patricia k.

Verified Buyer

"The vet quoted me $2,200 for a dental cleaning for my Murray and he's 14 so she said there's always a risk with anesthesia at his age. I just sat there thinking I can't afford this and even if I could I'm terrified of putting him under. My sister in law sent me this and I almost didn't bother because I've wasted money on dental treats and water additives that did absolutely nothing. But for $40 I thought ok fine last try. It's been about 6 weeks and I'm not exaggerating his teeth look whiter. His breath used to make me gag when he'd yawn in my face (sorry Murray 😂) Now its just normal. And most importantly we don't need to do any cleanings. I don't care what it costs I'll buy this forever if it means he doesn't have to go under"

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